James Duddridge, Member of Parliament for Rochford and Southend East, is urging constituents to wear it pink on the 19th October 2018 to raise awareness and money for Breast Cancer Now.
In Southend, an average of 462 women a year have developed breast cancer since 2014-16. Sadly, an average of 125 of these women lost their lives due to their illness each year. Breast Cancer Now aims to fund research towards research to help treat this deadly disease.
“Breast cancer is still the most common form of cancer in the United Kingdom. Each year around 11,500 women and 80 men lose their lives to the disease. That’s why I’m so passionate about encouraging everyone in Rochford and Southend East to take part in wear it pink day on Friday 19 October.
“Wear it pink is great way to come together with friends and family to have fun whilst raising money for Breast Cancer Now’s vital research. As you can see from my photograph, all it takes is an additional splash of pink to your normal outfit!
“Breast cancer affects so many people in Rochford and Southend East, so I hope that everybody will get involved this October and support this very important cause.”
Donna Fraser, who retired from participating in professional athletics after she was diagnosed with breast cancer in May 2009 , and who is now Equality, Diversity and Engagement Lead at UK Athletics, said:`
‘“I’m delighted to be supporting wear it pink this year, it is a fun and fabulous fundraising event which brings families, friends and work colleagues together to help fund research into this devastating disease.
“Breast cancer awareness and raising funds for research is hugely important to me - there are too many women being diagnosed with breast cancer, and sadly too many women still lose their lives each year. This cause is very close to my heart, and as someone who has personally been through breast cancer, I know the just how important it is to raise money for research, to help reach a day where nobody dies from breast cancer. For me, that day can’t come soon enough.”